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Suddenly, caring about the planet has become trendy. Around the world, businesses are boycotting straws, governments are banning plastic bags, and individuals are considering the full impacts of their eating, spending and travelling habits. Just last month, the #trashtag challenge caught fire on social media, encouraging people to clean up an area choking on rubbish and post before and after shots of their work.

More locally, a group of young Cambodians have taken it upon themselves recently to make floating rafts and clean hundreds of tonnes of plastic waste out of the city’s open sewage canals, while a series of citizen-led street cleanups have emerged, with the movement heading to Oudong Mountain on Sunday April 28, organised by GoGreen Cambodia and supported by the Kampuchea Balopp rugby club.

At the corporate level, we are also getting in on the act, with EuroCham this year taking charge of the Corporate Social Responsibility Contest & Awards, which calls for businesses across the country to showcase their sustainable business solutions, with the most innovative and impactful programs put on stage under lights. More than a dozen entries have been received, from the agriculture, logistics, hospitality and education sectors. Judges are currently deliberating and will announce the results – there will be winners in four categories, based on business size – at a gala dinner and award ceremony in June.

These awards should encourage more businesses to more sustainable practices, for themselves, the environment, and toward Cambodia meeting its targets under the United Nations Sustainable Development Goals by the year 2030.